Coupon Crazy

FRESH FACTS:  A recurring theme in 2008 continues in 2009:  coupons as a “hot” tactic making headlines!  In the interest of sharing something new, a fresh fact published in this morning’s eMarketer notes the additional power of word of mouth:

Among women surveyed, 18+ by SheSpeaks:  76% of respondents reported sharing offline coupons found in magazines, direct mail or newspapers with their friends. Of the same group, 66% shared online coupons that could be printed and then used in stores.

This nuggety nugget is a great rationale for “tell a friend” or “share with a friend” offers, where appropriate.  For the Cave Dwellers, feel free to leave me a note in the Comments section – I’d be happy to share insights on the Coupon Craze (where have you been?!).  TASTY TREND:  Coupons as an “it” tactic;  Power of WOM