CRUNCHY NUGGET: I love a fun online, user-experience. And I just found one reading an article first on ClickZ, and then trying it for myself: it’s from Cheetos and their Project T.P. Put down that bag of salty, snacky cheesy-ness, lick your fingers and give this read:
Glow, baby, glow: How do you make Cheetos relevant to Halloween? First, change your packaging to feature glow in the dark graphics, and offer them in treat-sized packages. Doing just this is fun, right? Oh but there’s more…
Virtual TP opp: Cheetos has a Project TP – as in toilet paper, the verb – site where you can enter in any street address, and if it registers on google (maps, street view), lets you TP the area, thanks to Cheetos mascot Chester (the image in this post is by my community swimming pool). Of course, you can share the image with friends. Again, fun, easy, really great user experience. But hold on, there’s even more…
Your mission, get social and you can win: Cheetos is also extending the play by giving consumers online missions via social posts. So not just TP’ing your neighborhood, but a fountain or a castle. Different missions share a variety of places to TP. Consumers who share their images via Facebook or Twitter fulfilling these missions get entered to win a Cheetos prize pack in a sweeps. Nice!
Coming ’round full circle, what made me share this example was the fun user experience – it was easy, it was engaging, and it made me smile. Note that it did NOT ask for my information, it did NOT offer me a coupon. Missed opportunities? Perhaps. But mission accomplished for fun with a little, old school Halloween mischief. By the way, here is the ClickZ article: http://bit.ly/HeNVSV
Crunchy Marketing Nuggets 