CRUNCHY NUGGET: Well hello there, it’s a been a while, right?! I’ve recently had a lil’ time off and one of my favorite shows to catch during the day is “The Ellen DeGeneres Show.” This past Thursday, she introduced an app available for sale (99 cents) on iTunes called “Heads Up!” It replicates a game similar to “Celebrity” that she plays with guests. One person holds a card above his or her forehead, and the other person gives clues to help the card-holder guess what-who is written on the card. The app version let’s players choose from themes such as movies, animals, music, accents, etc. Players are up against a timer. And the motion of moving the apple device up or down lets players pass and move on (tilt up), or acknowledge that the answer is correct (tilt down). Fun, right? What makes this app/idea so crunchy are a few things: Yes…it went directly to #1 on iTunes, so mass awareness from Ellen was a big plus. Absolutely…at 99 cents a sale, Warner Brothers and Ellen and the dev folks will make a nice lil’ profit. Terrific…it’s fun and engaging and brings the spirit of Ellen and her show into real people’s homes. And what I think is the most crunchy bit: CONTENT! Get this…the app uses the camera on the iPhone (or iPad) to record the game play. App users can opt to save the video and share this content on Facebook or with the Ellen Show. What an excellent means of spreading the word and getting real-life user examples for on-air content. And again…very much in the fun, lighthearted spirit of the show. Ah, content, love that! (So much so I had to put it in bold!)
Admittedly, I have downloaded the app and am looking forward to giving it a try. Gotta love a crunchy nugget found during a day off on an enjoyable TV program! #goodidea #socialmediamarketing #appideas #contentmarketing
Crunchy Marketing Nuggets 