CRUNCHY NUGGETS: It’s been said that color can have an impact on emotion. As a bold, brightly colored girl (in my clothing selections), I certainly believe it! As does Global paint brand Dulux (aka Glidden Profession in the US). And they’re not only demonstrating this at the home/room level, but on a big, huge scale.
Dulux’s color initiative is called the Let’s Colour Project. It’s a worldwide outreach to rally communities and turn gray spaces into bright spots of hope. They’re spreading the color love making-over streets, houses, schools, and squares — transforming them into colorful, vibrant locations. It’s impacting places in Brazil, France, the UK, and India. And as a consumer (within these locales), you can sign-up to help out. Web site Cool Hunting has photos of the buildings, if you want to see the before/after shots — they’re inspiring: http://www.coolhunting.com/travel/lets-colour.php
What I think is so nuggety about this project is that it’s tremendously organic. It’s using the product in a do-good project that impacts neighborhoods across the globe. So it’s not some one-off, loosely tied “fit” to the brand. For example, I just read this morning about a men’s shaving product that wants to help men “de-forest.” OK ha ha, I get it. But then is linking sales to help the Arbor Day Foundation and planting trees. Um, OK, I get it?! Quite a stretch is my point. But not in the case of the Let’s Colour Project. Nicely done.
May all of your marketing pursuits have equally as smooth of a fit as this! TASTY TREND: Feeling good about doing good.