Pins, Pins, and More Pins
Posted by crunchymarketingnuggets on February 10, 2012
FRESH IDEAS: Pinterest, Pinterest, PINTEREST! I just can’t seem to go a day without reading something about it, or seeing an interesting way that a brand is using it. Here’s what I pin-spotted just this week….all in honor of Valentine’s Day…
Threadless Vday Challenge: One of my favorite, incredibly social, terribly experimental, online retail sites, Threadless has a clever promotion. It gets you to consider their shirt designs, express yourself, and potentially win. Here’s how: Make a Pinterest board titled “Threadless Vday challenge” specifically for your Valentine. You’re supposed to share why that person is so great in the board’s description. You then add 10 pins to the board that “would make great gifts for your special person.” And not surprisingly, at least 5 must be Threadless products (ah, clever marketing!). Email a link to a Threadless contact that shares your board by this Sunday. And one lucky winner will get $200 in amazon.com and Threadless cash. Nice way of getting consumers to browse your products, actually consider products (’cause you may even buy one), and the advocate through repinning. Cool!
Free Valentines from Toys R Us: I actually saw this idea through a tweet on Toys R Us’ Twitter account…On Pinterest, Toys R Us has a Valentine’s Day specific board. Among the pins are click-and-print free Valentine’s cards (Hello, Kitty). When I shared this idea with my digital creative peeps, they liked it…seemed fun and easy to develop. I could imagine this idea for fun place cards, trading cards, lunch notes, fun coupons, etc. etc. Nice, right?!
I swear, I’ve told my team that I feel like broken record sharing so many Pinterest posts and articles lately. But alas, Pinterest is this year’s instagram (2011 shiny object) and Foursquare (2010 shiny object). And if this helps to inspire, feel free to share or pin these ideas, I’ll keep ‘em coming. Hey, hope your weekend if like a good Pinterest board: filled with things you love most. TASTY TREND: Socially Acceptable; Social Curation
