Like = Offers & Community

FRESH FACTS:  By now I’m sure you’re aware that consumer likes on Facebook typically mean “I like your brand enough to know when you’ve got a good deal or a promotion going on…”  (Wow, that feels so not warm and fuzzy!)  But a new take-on what consumers expect when they like brands was just shared by the CMO Council and eMarketer.  If you take a look at the inserted image/chart, you’ll note that first and foremost, 67% of consumers expect exclusive offers for liking brands.  OK, we knew that.  But then take a peek at #2:  “interact with other customers and share my experiences” (60%). Huh!  Promotions, sweepstakes used to be noted second.  But it seems that promotion now lives at #3 at 57%.   And consumers actually want to find alignment with other people “just like me” on Facebook.  Who knew?!  Well…now you and I do!  Another good-to-keep-in-mind handful of nuggety stats for when you’re thinking about a content strategy for Facebook.  By the way, these survey results are from fourth-quarter of last year.  So they are very fresh…love that!  Feel free to quickly seal them up in your crunchy marketing nuggets air-tight container.  TASTY TREND:  Socially Acceptable;  What They Really Want