Crunchy Marketing Nuggets

Tasty Tidbits, Fresh Facts and Ideas from the Marketing World, Packaged in Bite-Sized Bits.

Love vs. Don’t Love

Posted by crunchymarketingnuggets on February 6, 2012

CRUNCHY NUGGETS:  Eight days.  That’s basically what y’all have to get your acts together around Valentine’s Day 2012.  My Husband has asked me what I’d like to receive, gift-wise, and I have given him no response…hey, I’m picky and I need time to think.  But excuses aside, I just read the results of a survey that may help in determining what NOT to buy for your true love.  Now, the study was done in the UK, but I think it has tons of relevance to US females.  So that’s why I’m sharing.  Sort of as a public service meets crunchy-nugget-huh-that’s-interesting share.  Get your pen and paper ready and make note not to buy:

#1 on the list = Household appliances:  Now, I get that a really good stand mixer or blender can cost a few hundred dollars.  I fully understand the value.  But according to a survey, women don’t want to be reminded about household chores and prefer not to get appliances as a token of love.

#2…Lingerie:  Forget Victoria’s Secret and listen in on this secret:  according to the survey, women don’t want undies because men typically buy two sizes too small or too big for their ladies.  Sounds uncomfortable.

#3…Cash:  Nothing says “I couldn’t get my act together” like a card with cash in it.  Very impersonal and very not wanted by women.

#4…Quickie-Pick-up Flowers: They look DOA when given.  So according to the poll, they are not appreciated despite the “spontaneity” they seem to be purchased under.  And lastly, forget…

#5…Chocolates: Yes, traditional candy makes the list as women just don’t want the extra pounds.  Hey, I’m not kicking any chocolate to the curb.  But I get that a big ol’ box can feel like a lil’ too much of a good thing.

Coming back States-side, According to the National Retail Federation, American men are actually most likely to spend their money on Jewelry and Gift Cards for their Valentines.  None of the list items, *phew!*  So there you go…Now get your cards and your gifts while you can!  Go on, stop reading and go!  TASTY TREND:  I Want, I Need

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