CRUNCHY NUGGETS: Me, oh my, it’s been a while since I’ve shared, heavens! I’ve been quite busy, but did read great stats today that I just had to make a little “after hours” time to blog about. They’re about smart phone apps…hey, what’s your favorite? Me, I’ve got a love affair with instagram going on now. Unfortunately, other than taking super cool-looking photos and sharing, I’m not quite sure how to do some of the other functionality bells and whistles (note to self: brush up on my instagram, sheesh). Anyway, when it comes to apps, brand and marketing types, listen up! Sure having one is cool, but you may easily – and I mean EASILY – get ignored. Here’s why:
- Too many to choose from: There are an estimated 1 million apps for the four most-popular mobile systems, and only 10% have been discovered. That’s it. That’s a whole lotta 90% unknown.
- Easy come, easy go: And even more bad news…80 to 90% of apps are usually deleted. Buh-bye.
- Smartphone ownership doesn’t mean app-using: Surprisingly only 42% of smartphone owners actually use apps.
- And those using…not so much: According to Pew Research Center’s Internet & American Life Project (who, by the way, provided much of the nuggetyness), 69% of smartphone users open only five apps or less once a week. And 17% of smartphone users, say not at all.
- So what’s a good “sticky” benchmark? 30% — if you can retain 30% of those folks who downloaded your app, your app is considered a success.
Here’s where I read all of these nuggety tid bits in USA Today, in case you need: http://www.usatoday.com/money/media/story/2012-01-30/smartphone-app-usage/52891556/1
OK, so that wasn’t terribly cheery, now was it?! It’s more of a reality check before you go ahead and build your brand something that may or may not ever be seen. Like any marketing piece, it’s going to require a lotta love and attention with the right audience. Seriously, what’s your favorite app? I’d love to hear. TASTY TREND: Go Mobile
