CRUNCHY NUGGETS: There’s Pinterest again…being mentioned in the press today with a lil’ 101 tutorial in USA Today: http://www.usatoday.com/tech/news/story/2012-01-17/how-to-pinterest-mark-smith/52615856/1
But alas…today’s post isn’t about belaboring the what’s, how’s and why’s, but rather, the what-now and what-else for Pinterest. Specifically as it relates to marketing. Go back with me to yesterday, sit at my desk, and read my Facebook newsfeed. And a post for Threadless on Pinterest comes across. It’s a sweeps: re-pin a specific Threadless t-shirt design on Pinterest (which you can also purchase, by the way), and you may be selected to win the t-shirt. Now sure, it’s simple, but what makes it so darn crunchy is that as marketers and marketing types try and get a hold on what on earth to do with Pinterest, here is a brand not only using it, but driving additional engagement and interest through the channel. Sorta like a retweet sweeps. Helps spread the word about a brand to others through influencers, hopes to gain momentum through an incentive, and is quick and easy for the consumer. I like it! I like it a lot! What struck me was the “duh” factor…in that again, while trying to get a hold on the basics of this site, here is an easy, really good way to do more beyond boards and pins. May I please also add that Threadless is a big first-to-try brand. So they’re a really good one to friend/fan/follow/like just to see what they’re up to. That…and they have super cool tees as chosen by their community. When promotion meets Pinterest…love it! TASTY TREND: Social Curation
