Crunchy Marketing Nuggets

Tasty Tidbits, Fresh Facts and Ideas from the Marketing World, Packaged in Bite-Sized Bits.

Archive for January 16th, 2012

Wedding Trends? I Do!

Posted by crunchymarketingnuggets on January 16, 2012

CRUNCHY NUGGETS:  I admit that I am not within an age range where I attend a lot of weddings.  Although I am happy to have one on my calendar for this coming November later on this year — it’s been such a long while, and this one will be a very happy occasion for a dear friend and her very lucky to-be-husband.  But wedding trends?  Like orange dresses and cupcakes are out, and lilac dresses and candy buffets are in?!  So not on my radar.  Honestly, I don’t even think they were on my radar was I was in that wedding-planning-mode.  However, I did think it quite interesting…the Knot.com has shared their list of the Top 10 Wedding Trends to Watch for 2012.  Their predictions, as are most trends, reflect bigger consumer behaviors and cultural inspirations.  Grab something old and something blue…and read these trends that are borrowed and new:

Snow-White Inspired: Wedding dresses for 2012 are being inspired by Snow White tale themed movies to be released — less Disney animated, and more witch-like.  The dresses are light and airy, yet sexy and mysterious.

Enchanting Flowers: Again, Hollywood is inspiring the floral arrangements for weddings in 2012 with fairy-tale-like soft flowers and woodsy pieces.

Watercolors: The bridesmaid dress palette for 2012 includes soft colors like pink and lilac.  Watercolors are appearing on paper goods such as invitations and place setting details.

Hunger Games Style:  I didn’t understand this reference, so let me clarify:  bachelor and bachelorette parties in 2012 will feature survival style games (as in the Hunger Games apparently), and other very action-oriented activities such as driving race cars or herding animals.  Um…OK….

Bomb Shell Bride: Brides-to-Be will be channeling their inner Marilyn Monroes as they make selections for their make-up, hair, dresses, etc. that are more va-va-voom then subtly shy.  So much for Snow White!

Panoramic Wedding Portrait: Wedding photography is stepping back to the more traditional, less fancy filtered.  And includes at least one panoramic shot of the entire party and guests.

Ritz Ranch: The old west goes upscale as couples in 2012 choose to hold their receptions at very high-end ranches, with a rustic-elegant vibe.  Yee-haw!

When Harry Met Sally Trailers: Wedding videos will now go beyond the day of the event, and into the past, sharing how husband met wife stories ala Harry and Sally.  “I rode up nine extra floors to keep talking to her…” “Nine extra floors…”

Long Sleeves & Lace: Back to dresses…Snow White, Bomb Shells, and also: sheer and sexy but with coverage through lace.  Most dresses for 2012 are predicted to be sleeveless, but long sleeves and lots of lace will also make its way down the aisle.  Again, that fairy tale vibe.  And lastly…

Mega Moons: One destination for your honeymoon is out…lots of exotic, faraway places to make stops and visits are in.  And make sure you document and crowd source must-do’s using social media and apps.

I’m surprised they didn’t cover favors nor food — two of my favorite topics.  I was also surprised that the Pantone color of the year — tangerine tango — didn’t add a lil’ pop in flowers nor in dresses.  But alas…It’s still a makes-you-go-”huh!” find from The Knot, who looks ahead at what designers and vendors are featuring for this year.  TASTY TREND:  Marital Marketing

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